Full Digital Marketing Course

Full Digital Marketing Course Outline

Duration: 50–60 Hours
Level: Beginner to Advanced
Delivery Mode: Online / Offline
Target Audience: Aspiring digital marketers, entrepreneurs, business owners, marketing professionals
Prerequisites: Basic understanding of internet usage, social media, and marketing concepts

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Importance and Benefits of Digital Marketing
• Traditional vs. Digital Marketing
• Digital Marketing Channels and Strategies
• Understanding Customer Behavior in the Digital World
• Overview of the Digital Marketing Ecosystem

Module 2: Website Planning and Development

• Importance of a Website in Digital Marketing
• Basics of Web Design and Development
• Optimizing Websites for User Experience (UX)
• Website Structure and Navigation for SEO
• Mobile-Friendly Websites and Responsive Design
• Introduction to Content Management Systems (CMS) like WordPress
• Tools for Website Creation: WordPress, Wix, Shopify

Module 3: Search Engine Optimization (SEO)

• What is SEO and Why is it Important?
• SEO vs. SEM (Search Engine Marketing)
• On-Page SEO Techniques: Title Tags, Meta Descriptions, Headers
• Keyword Research and Analysis: Tools and Techniques
• Understanding Search Engine Algorithms (Google Panda, Penguin, etc.)
• Content Optimization for SEO
• Link Building Strategies
• Local SEO: Optimizing for Local Search Results
• Mobile SEO: Optimizing for Mobile Search
• SEO Tools: Google Analytics, Google Search Console, Ahrefs, SEMrush
• SEO Audits and Reporting

Module 4: Content Marketing

• The Role of Content in Digital Marketing
• Creating a Content Strategy
• Types of Content: Blogs, Articles, Infographics, Videos, etc.
• Writing SEO-Friendly Content
• Content Distribution Channels: Social Media, Email, Websites
• Content Promotion and Link Building
• Measuring Content Performance

Module 5: Social Media Marketing (SMM)

• Introduction to Social Media Marketing
• Overview of Major Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
• Creating a Social Media Strategy
• Social Media Advertising: Facebook Ads, Instagram Ads, LinkedIn Ads
• Organic vs. Paid Social Media Marketing
• Social Media Content Calendar and Management Tools
• Social Media Analytics: Measuring Engagement, Reach, and Conversion

Module 6: Paid Advertising (PPC)

• Introduction to Paid Advertising
• Google Ads (AdWords): Search Ads, Display Ads, and Video Ads
• Setting Up PPC Campaigns on Google Ads
• Keyword Bidding and Ad Auction
• Creating Effective Ad Copy
• Google Analytics for PPC Campaigns
• Facebook Ads: Audience Targeting, Campaign Setup, and Optimization
• Retargeting and Remarketing Strategies
• Measuring ROI and Conversion in Paid Ads

Module 7: Email Marketing

• Introduction to Email Marketing
• Building and Growing an Email List
• Creating Engaging Email Campaigns
• Segmenting Email Lists for Better Targeting
• A/B Testing for Email Campaigns
• Email Automation: Drip Campaigns, Welcome Emails
• Measuring Email Campaign Success: Open Rates, Click Rates, Conversions
• Tools for Email Marketing: MailChimp, SendGrid, Constant Contact

Module 8: Affiliate Marketing

• Introduction to Affiliate Marketing
• How Affiliate Marketing Works
• Finding and Partnering with Affiliates
• Setting Up an Affiliate Marketing Program
• Creating Affiliate Marketing Content
• Tracking Affiliate Sales and Conversions
• Legal Considerations and Affiliate Marketing Policies

Module 9: Influencer Marketing

• Introduction to Influencer Marketing
• Types of Influencers: Micro, Macro, Mega
• Identifying and Partnering with Influencers
• Measuring the Impact of Influencer Campaigns
• Influencer Platforms: Instagram, YouTube, TikTok, Twitter
• Best Practices for Influencer Campaigns

Module 10: Mobile Marketing

• Introduction to Mobile Marketing
• Optimizing Websites and Emails for Mobile Devices
• SMS Marketing and Push Notifications
• Mobile App Marketing
• Location-Based Marketing and Geo-Targeting
• Mobile Advertising: Google Ads, Facebook Ads for Mobile

Module 11: Analytics and Conversion Rate Optimization (CRO)

• Introduction to Digital Marketing Analytics
• Google Analytics: Understanding Metrics and Reporting
• Tracking Conversions and Setting Up Goals in Google Analytics
• Introduction to A/B Testing and CRO
• Improving Website and Campaign Conversion Rates
• Heatmaps and User Behavior Analysis Tools

Module 12: Digital Marketing Strategy and Campaign Management

• Creating a Digital Marketing Strategy
• Defining Campaign Objectives and KPIs
• Budgeting for Digital Marketing Campaigns
• Integrating Multiple Channels in a Digital Marketing Campaign
• Campaign Launch and Monitoring
• Analyzing Campaign Performance and Making Adjustments
• Best Practices for Managing Long-Term Digital Marketing Campaigns

Module 13: Advanced Topics in Digital Marketing

• Artificial Intelligence (AI) and Machine Learning in Digital Marketing
• Chatbots and Customer Interaction Automation
• Voice Search Optimization and Digital Assistants
• Video Marketing: YouTube Ads and Live Streaming
• Webinars and Virtual Events for Marketing
• Blockchain and its Impact on Digital Marketing

Module 14: Career Preparation and Final Project

• Building a Digital Marketing Portfolio
• Preparing for Digital Marketing Certifications (Google, HubSpot, etc.)
• Job Interview Preparation and Career Tips
• Final Project: Create and Launch a Digital Marketing Campaign
• Review and Feedback